The Author
James Higgins is CEO and President of Florida-based, Business Shorts (www.business-shorts.com), a firm dedicated to helping small and mid-sized businesses generate high-quality sales leads through more strategic and more engaging marketing practices.
Jim holds a B.A. in Business and Psychology from Marshall University and an M.A. in Industrial Organizational Psychology from Radford University. As a recognized thought leader in the marketing space, Jim is best described as the “quintessential practitioner” of the rapidly evolving online marketing landscape – continuously innovating and freely sharing his knowledge to help fellow marketers be more successful.
Jim’s latest e-book, “Increasing Website Conversion: Transforming your website into a lead generation powerhouse” is freely available as a download by using the following link:
http://www.business-shorts.com/resources/increasing_website_conversion_ebook.pdf